Clients:
GlowUp Naturals
Category:
Video Creation, Paid Ads, Social Media Marketing
Date:
7 June, 2024
Address
912 Pure Essence Avenue, Los Angeles, USA
Facebook Video Ad for Skincare Product
GlowUp Naturals, a fast-growing organic skincare brand, approached us to create a 15-second Facebook video ad that would drive engagement, build trust, and generate direct sales for their new Vitamin C serum. They needed a short-form video optimized for mobile and designed to stop the scroll and convince users to buy.
We scripted, edited, and produced a fast-paced, visually engaging ad with crisp product close-ups, benefit overlays, and a strong call to action. The video was fully optimized for the Facebook and Instagram ad ecosystem, including subtitles for sound-off viewing, high contrast colors, and mobile dimensions (4:5 format).
01. The Challenge
GlowUp Naturals had previously run photo-based ads that performed okay but didn’t generate many direct purchases. They needed a scroll-stopping video that could quickly communicate the value of their product to a cold audience.
Another challenge was differentiating their serum from the dozens of similar products on the market. It wasn’t enough to just show the bottle – the video had to build trust, show real skin transformations, and create urgency in just 15 seconds.
02. The Solution
We started by writing a tight script focused on problem-solution storytelling. The structure of the video was:
Hook (first 3 seconds): “Still struggling with dark spots?”
Product shots: Before/after images, serum application close-up
Text overlay: “Brightens skin in 7 days – 100% organic”
Call to Action: “Shop now – Limited time offer!”
We edited the video using high-conversion techniques:
Fast cuts + soft transitions
Eye-catching motion graphics
Subtle background music
Clean white and pastel color palette
Optimized text overlays for mobile readability
“This was the first time our video ad went viral — comments, shares, and sales all exploded. It looked so professional and persuasive.”
MELANIE GREY (Founder, GlowUp Naturals)
03. The Result
Once the ad went live, it immediately outperformed all their previous campaigns:
Reach: 20,000+ organic & paid views in 7 days
CTR: 4.5% (above industry average)
Engagement: 800+ likes, 150+ shares, 200+ comments
Sales: 400+ units sold in the first 2 weeks
Ad Budget ROI: 7.2x return on ad spend (ROAS)
The success of this project led GlowUp Naturals to retain us for additional video ad creatives and ongoing funnel optimization.
