logo
Clients:

Evergreen Properties Ltd.

Category:

Sales Funnel, Lead Generation, Automation

Date:

14 February, 2024

Address

Suite 405, Silver Towers, Lekki Phase 1, Lagos, Nigeria

Lead Generation Funnel for Real Estate Agency

Evergreen Properties Ltd., a fast-scaling real estate agency in Lagos, contacted us to help them build a high-converting sales funnel to generate qualified leads for their newly launched estate plots. Their major pain point was having too many unqualified inquiries and no automated way to filter or follow up.

We created a 3-step funnel using Systeme.io that educated, captured, and nurtured potential clients:

  1. Landing Page with a brief overview and interest form

  2. Qualification Quiz to identify serious buyers

  3. Automated Email Sequence to build trust and drive conversions

We also integrated WhatsApp follow-up, Calendly bookings for site inspection, and Meta Pixel for retargeting.

01. The Challenge

The agency had over 10 sales reps manually chasing leads from social media comments and DMs. This was inefficient, inconsistent, and often led to wasted efforts on uninterested or broke prospects.

They needed a system that could:

  • Collect real leads automatically

  • Filter serious prospects from the noise

  • Follow up without stress

  • Get more people to book physical site inspections

02. The Solution

We built a professional and mobile-friendly funnel with these core components:

🔹 Landing Page: Highlighted property benefits, a limited-time offer, and a form asking for name, email, phone number, and budget range.

🔹 Qualification Quiz: Asked 5 quick questions like “Are you ready to buy within the next 30 days?” and “Preferred location & budget?”

🔹 Email Automation: Once leads submitted, they entered a 5-email series that:

  • Answered FAQs

  • Shared inspection videos

  • Displayed testimonials

  • Created urgency with countdown offers

🔹 WhatsApp + Calendly Integration: Qualified leads were sent directly to the sales team for follow-up and allowed to book a physical or virtual site tour.

“Before this funnel, we were guessing. Now, we’re booking qualified prospects weekly, even without running ads every day.”

ADEYEMI JOHNSON (Sales Director, Evergreen Properties)

03. The Result

In just 4 weeks, the funnel delivered amazing performance:

  • Leads Generated: 820+ high-quality leads

  • Bookings: 105 physical inspections scheduled

  • Sales Closed: 27 plots sold

  • Ad Spend Efficiency: Cost per lead dropped by 60%

  • Follow-up Time Saved: Over 100+ hours of manual work eliminated

The system is now running 24/7 and still generating fresh leads every day. Evergreen has since requested funnel duplication for three more property campaigns.